Tag results for > The Market

Articles

Age Groups

The marketplace is saturated with images of youth and, as yet, the potential for products and services, targeted specifically at ...

Assess your PR needs

The purpose of Public Relations (PR) is usually to produce editorial coverage in various media outlets. PR is less expensive and ...

Benefits of PR

Why do hairdressers in particular need to do PR? PR has several positive effects... Creates salon awareness within your comm ...

Case Studies in Europe

A study, taken across Europe identified, the following key points as being of prime importance to women with regards to hairstyl ...

Client Attitude and Trends

Trends help to identify current and future business potential; they also enable client type and behaviour to be assessed. This i ...

Consumer Retailing Trends

Appearance and keeping abreast of fashion has become increasingly important over recent years. The following presentation provid ...

Developing a PR strategy

Your PR strategy can be based on the following four principles: Hold regular events Send regular press releases Participat ...

Different Types of Spa

There are many different types of spa offering a huge range of treatments, and each will have a different emphasis, for example ...

Establish media contacts

When first making contact with the media, it's important to find the right person. Here's a recommended approach: Create a li ...

Finding the right place

In looking for your ideal salon premises, you should consider options that help you operate effectively without excessive costs. ...

Finding the way to your salon

A salon owner needs to consider the following to ensure their target clients are able to find their way to the salon: Clients ...

General introduction to legal business structures

To put your salon business on a proper footing you need to make sure that it has the right legal structure. It's worth thinking ...

Green Behaviour - Important Factors to Consider

Find out how environmentally friendly you are or how much 'green know-how' you have with our online questionnaires. Click here  ...

Hosting a media event

How to host a media launch or event Plan your message Theme the event Send invitations that stand out Follow up return ca ...

How to attract new clients

A key strategy to growing your salon business is generating a constant flow of new clients. Your biggest source of new business ...

How to Build a Green Business

In an age of environmental problems, global warming, and "green is good" messages in the media, sustainability has become popula ...

Know your competition

As a starting point, it is important that you can answer the following questions: Do I know what the demand is for my service ...

Leasing premises

Leasing Leases typically have agreements of between three to 25 years and can offer long-term stability. However, lease lengths ...

Overview of legal structures

Sole trader The advantages of being a sole trader include independence, ease of set up and running and the fact that all the pr ...

PR communication and press packs

Here are a few helpful hints on how to make the most out of your press release: Make it newsworthy Theme it Keep it simple, ...

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