ArticlesClient Attitude and Trends
Trends help to identify current and future business potential; they also enable client type and behaviour to be assessed. This i ...
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Create a Spa Environment
A salon may already be 'premium', however the aim is to create a true premium spa environment. In addition to providing spa serv ...
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Creative Salon Styling Techniques
This section identifies additional techniques, hints and tips that can be used in the salon to support and create volume, motion ...
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Design a Salon-Spa
Whilst premium may be considered separate to spa, the very definition of spa is premium. Whilst an existing salon may already ha ...
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Different Types of Spa
There are many different types of spa offering a huge range of treatments, and each will have a different emphasis, for example ...
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First Impressions Count
Everyone is guilty of making judgements from first impressions, it's human nature, and mostly because of this many people feel g ...
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Hair Textures in Fashion
Use this section to gain insight into the world of form. Take inspiration from the past and present in order to create new style ...
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Healthy Lifestyle
Use UV-screening cosmetic products If you protect your skin from the sun's rays only in the summer, when you're sunbathing, you ...
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Interview on SEAH HAIRSPA Design
The following text is taken from an interview between members of the Schwarzkopf Professional marketing team and a representativ ...
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Lifestyle Categories
It is hard to categorise lifestyles and assign people into a rigid class. In contemporary society most people are multifaceted, ...
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Looks for the Camera
Getting quick, consistent, perfect results that look great on film takes skill, practice, and an awareness of the requirements a ...
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Men, Form, Fashion
For many men styling their hair brings with it stigma: spend too much time on your looks and you may be accused of vanity! For m ...
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Perception and Prejudice
Perception can be described as the act of perceiving something. This may be the result of a single sense, or combination of sens ...
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Perm Image
In former times a perm was one of the primary in-salon services, however this image has been eroded in recent years. It seems th ...
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Salon Design Trends
Using a professional architect or designer is recommended when creating a premium hairdressing/spa beauty salon, however it is i ...
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Salon Trends in Germany
A study conducted in Germany presented the following information about in-salon service: At least 62% of people have cut, colou ...
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Spa and Lifestyle
According to Professor Jonathan Paul De Vierville, Ph.D, founder of the Alamo Plaza Spa in San Antonio, USA (May 9th 2003), spa ...
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Step-by-Step Hair Techniques
Step-by-step images from the latest Essential Looks Collection, plus Basic Skills Cutting, Colouring ... What makes a salon a trend leader?
Visiting a hairdressing salon is no longer just about ensuring a functional and tidy appearance. Hairstyling is more about lifes ...
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