Tag results for > Strategy

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10 key questions

Why do I want to set up my own salon? What are the opportunities/advantages? What are the risks/disadvantages? What size ...

Advertise your services

If people don't know about your salon profile and any special activities going on why should they come and see you? Talk about ...

Already have an idea for a salon concept?

No doubt you have already been thinking for a while about having your own salon and have already come up with several concrete i ...

An amateur or professional team?

A salon team should pride themselves on their professional conduct. As a member of the team it is imperative that everyone embra ...

Assess your PR needs

The purpose of Public Relations (PR) is usually to produce editorial coverage in various media outlets. PR is less expensive and ...

Communication with clients

  Pride yourself on professional communication with all your clients. Remember you cannot not communicate! With verbal face-to ...

Conducting the interview

Here are some helpful suggestions how on to conduct interviews: Hold all calls Don't allow interruptions, this conveys the wro ...

Create a financial plan

Consider the following steps as a basis for working out your financial needs: First of all estimate how much money you requir ...

Create a retail environment

Research shows that up to 1/3 of shoppers decide NOT to buy a product due to frustration and confusion when faced with cluttered ...

Defining your target audience

The best way to focus on this topic is to consider these 3 questions: Which clients do I want to attract? What are the needs ...

Developing a PR strategy

Your PR strategy can be based on the following four principles: Hold regular events Send regular press releases Participat ...

Don’t forget to schedule your goals

"Vision without action is a daydream. Action without vision is a nightmare." (Japanese proverb) You may feel you've achieved yo ...

Evaluating candidates

Assessment Evaluation The essential points to incorporate into a fair and consistent evaluation are: Having clear, measurabl ...

Finding the right place

In looking for your ideal salon premises, you should consider options that help you operate effectively without excessive costs. ...

General introduction to legal business structures

To put your salon business on a proper footing you need to make sure that it has the right legal structure. It's worth thinking ...

Get yourself prepared

Commit your ideas to paper Write a brief summary of the ‘overall idea'. Be precise, so that someone who is not yet familiar ...

How to encourage regular visits

The key to increasing the frequency of visits is rebooking your client's next appointment before they leave the salon and having ...

How to entice your clients to spend more

A professional hairdresser will capitalise on the information gleaned from a good consultation to recommend add on products and ...

Induction

The induction system is an introduction into everything that goes on in the salon and as such will need to be supplemented with ...

Informing successful applicants

The decision Reaching a decision about whom to offer a position to is influenced by a variety of factors including the initial ...

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