Articles3 Step Colour Consultation
Every new customer should be encouraged to have a full colour consultation, whether they are looking for a different hair colour ...
Home > Colour consultation > Colour
Advertise your services
If people don't know about your salon profile and any special activities going on why should they come and see you?
Talk about ...
Home > Marketing > step 3 - help me increase appointments
Already have an idea for a salon concept?
No doubt you have already been thinking for a while about having your own salon and have already come up with several concrete i ...
Home > Management > Help me develop a business plan
An amateur or professional team?
A salon team should pride themselves on their professional conduct. As a member of the team it is imperative that everyone embra ...
Home > Team > Help me run my team professionally
Case Studies in Europe
A study, taken across Europe identified, the following key points as being of prime importance to women with regards to hairstyl ...
Home > Retailing > Finish
Client Consultation Checklist
Use the following guidelines to ensure an accurate colour consultation result. In theory you should perform a colour consultatio ...
Home > Client analysis > Colour
Client consultations
Every client should be given a consultation prior to being taken to the backwash. The consultation is the opportunity to start ...
Home > Clients > Help me understand my clients' needs
Communication with clients
Pride yourself on professional communication with all your clients. Remember you cannot not communicate!
With verbal face-to ...
Home > Clients > Help me understand my clients' needs
Consultation Procedures
The consultation process begins with the client/stylist relationship, where communication and trust are key words. The style of ...
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Consultation Technique
Attention Show complete attention using body language including eye contact, relaxed open posture, sitting opposite the client, ...
Home > Consultation > Care
Consulting and Advising
Consulting and advising is one of the most difficult, yet most rewarding tasks. The need to get close to your client, to find ou ...
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Contributing ideas
An important component in creating a happy productive team and working environment is to never underestimate how important it is ...
Home > Team > Help me run my team professionally
Customer service
The hairdressing industry is very competitive. Our clients are the people who indirectly pay our wages and our ability to keep t ...
Home > Clients > Help me understand my clients' needs
Dealing with Colour Correction
There are two important areas to consider when a colour correction becomes necessary or is requested. The first is how to deal w ...
Home > Techniques > Colour
Defining your target audience
The best way to focus on this topic is to consider these 3 questions:
Which clients do I want to attract?
What are the needs ...
Home > Management > Help me bring my vision to life
Definition of Home Styling
Enabling your client to maintain their new hairstyle at home is a key part of the salon experience. Home styling should be easil ...
Home > Styling > Finish
Definition of Salon Styling
By definition, salon styling has to be different to home styling in order to ensure a regular clientele. Salon styling is client ...
Home > Styling > Finish
Deliver the best service
Quality starts by putting the satisfaction of your clients at the heart of your thinking. As simple as this may sound, the diffi ...
Home > Management > Help me bring my vision to life
Direct mailing campaign
Hairdressing is typically a local service for local people. Here are a few quick tips to a successful direct mailing campaign:
...
Home > Marketing > step 5 - help me get repeat visits
Display material
Display material comes in many forms. Product companies such as Schwarzkopf Professional constantly produces many items to ...
Home > Marketing > step 4 - help me sell more products
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