Tag results for > Retailing

Articles

3 Step Colour Consultation

Every new customer should be encouraged to have a full colour consultation, whether they are looking for a different hair colour ...

Active Listening

Active listening is an important communication tool to master in the context of customer services and retail. From the retail pe ...

Age Groups

The marketplace is saturated with images of youth and, as yet, the potential for products and services, targeted specifically at ...

Body Language

Body language is perhaps something that we are all aware of in today's image conscious environment. To many it is a mystical art ...

Challenging Clients

A client might be considered difficult for a number of reasons. Their personality may be naturally cautious, leading to anxiety ...

Client Analysis

Personality This may be obvious the moment a client walks in the door, or take a little while to become evident. In the context ...

Client Attitude and Trends

Trends help to identify current and future business potential; they also enable client type and behaviour to be assessed. This i ...

Client Categories

Reluctant Groomers There are some people for whom personal grooming is a necessity, like a trip to the dentist, it must be done ...

Communication with clients

  Pride yourself on professional communication with all your clients. Remember you cannot not communicate! With verbal face-to ...

Consultation Checklist

Be professional at all times and be prepared. Use the following checklist as a guideline for every meeting or consultation: G ...

Consultation Procedures

The consultation process begins with the client/stylist relationship, where communication and trust are key words. The style of ...

Consultation Technique

Attention Show complete attention using body language including eye contact, relaxed open posture, sitting opposite the client, ...

Consulting and Advising

Consulting and advising is one of the most difficult, yet most rewarding tasks. The need to get close to your client, to find ou ...

Create a retail environment

Research shows that up to 1/3 of shoppers decide NOT to buy a product due to frustration and confusion when faced with cluttered ...

Display material

  Display material comes in many forms. Product companies such as Schwarzkopf Professional constantly produces many items to ...

Displaying Products

A display should captivate attention and hold interest, portray a professional image and be informative. A display should show a ...

Do’s and don’ts for a successful sale

DO'S Display a variety of styling and finish products at each work station Keep a record of all recommendations made to eac ...

Equip your salon

Be aware of the jobs and costs you will need to facilitate at the outset: Is there any rebuilding/installation work that need ...

Example retail incentives

  Provide clear, achievable targets and timings so that staff knows what is expected of them Use an incentive promotion to ...

First Impressions Count

Everyone is guilty of making judgements from first impressions, it's human nature, and mostly because of this many people feel g ...

Images

	Salon Spa: Inspirational Images
	Salon Spa: Premium Environment
	Salon Spa: Retail Zones & Imagery
	Stacking Shelves In-Salon for Optimum Sales Potential