Tag results for > Retailing

Articles

3 Step Colour Consultation

Every new customer should be encouraged to have a full colour consultation, whether they are looking for a different hair colour ...

Active Listening

Active listening is an important communication tool to master in the context of customer services and retail. From the retail pe ...

Age Groups

The marketplace is saturated with images of youth and, as yet, the potential for products and services, targeted specifically at ...

Body Language

Body language is perhaps something that we are all aware of in today's image conscious environment. To many it is a mystical art ...

Case Studies in Europe

A study, taken across Europe identified, the following key points as being of prime importance to women with regards to hairstyl ...

Challenging Clients

A client might be considered difficult for a number of reasons. Their personality may be naturally cautious, leading to anxiety ...

Client Analysis

Personality This may be obvious the moment a client walks in the door, or take a little while to become evident. In the context ...

Client Attitude and Trends

Trends help to identify current and future business potential; they also enable client type and behaviour to be assessed. This i ...

Client Categories

Reluctant Groomers There are some people for whom personal grooming is a necessity, like a trip to the dentist, it must be done ...

Communication with clients

  Pride yourself on professional communication with all your clients. Remember you cannot not communicate! With verbal face-to ...

Consultation Procedures

The consultation process begins with the client/stylist relationship, where communication and trust are key words. The style of ...

Consultation Technique

Attention Show complete attention using body language including eye contact, relaxed open posture, sitting opposite the client, ...

Consulting and Advising

Consulting and advising is one of the most difficult, yet most rewarding tasks. The need to get close to your client, to find ou ...

Consumer Retailing Trends

Appearance and keeping abreast of fashion has become increasingly important over recent years. The following presentation provid ...

Create a retail environment

Research shows that up to 1/3 of shoppers decide NOT to buy a product due to frustration and confusion when faced with cluttered ...

Display material

  Display material comes in many forms. Product companies such as Schwarzkopf Professional constantly produces many items to ...

Displaying Products

A distinction can be made between displayed products and those intended for merchandising.  A display should captivate attention ...

Do’s and don’ts for a successful sale

DO'S Display a variety of styling and finish products at each work station Keep a record of all recommendations made to eac ...

Equip your salon

Be aware of the jobs and costs you will need to facilitate at the outset: Is there any rebuilding/installation work that need ...

Example retail incentives

  Provide clear, achievable targets and timings so that staff knows what is expected of the Use an incentive promotion to ...

Images

	Salon Spa: Inspirational Images
	Salon Spa: Premium Environment
	Salon Spa: Retail Zones & Imagery
	Stacking Shelves In-Salon for Optimum Sales Potential