ArticlesActive Listening
Active listening is an important communication tool to master in the context of customer services and retail. From the retail pe ...
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Body Language
Body language is perhaps something that we are all aware of in today's image conscious environment. To many it is a mystical art ...
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Challenging Clients
A client might be considered difficult for a number of reasons. Their personality may be naturally cautious, leading to anxiety ...
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Colour Psychology
White light is absorbed or reflected based on the chemical composition of the object, and our eyes detect the reflected wavele ...
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Communication with clients
Pride yourself on professional communication with all your clients. Remember you cannot not communicate!
With verbal face-to ...
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First Impressions Count
Everyone is guilty of making judgements from first impressions, it's human nature, and mostly because of this many people feel g ...
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Handling client complaints
We strive to make every client a happy client. However for a range of reasons there will inevitably be occasions where we fail t ...
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How to encourage regular visits
The key to increasing the frequency of visits is rebooking your client's next appointment before they leave the salon and having ...
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How to entice your clients to spend more
A professional hairdresser will capitalise on the information gleaned from a good consultation to recommend add on products and ...
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Incentivise teamwork
Increasing the number of clients is one of the fundamental steps to business growth and is the responsibility of everyone not ...
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Increase the frequency of client visits
In today's typical salon the average client is on a cycle of anywhere between five and nine weeks between salon visits.
Let's a ...
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Involve your team in making retailing a success
There are four approaches that you can try to involve and motivate your team to be more focussed on retailing products: talk abo ...
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Knowing Your Client
Knowing your client is the key to success. This can be achieved with the aid of good social skills and awareness combined with e ...
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Make a recommendation
Statistics show that 36% get a recommendation, but only every now and then.** Only 9% of all salon visitors regularly get a reco ...
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Make your window come to life
When we first meet a person, the first impression we get, is of their image. The same happens everyday to your salon. The salon ...
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Perception and Prejudice
Perception can be described as the act of perceiving something. This may be the result of a single sense, or combination of sens ...
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Recognise & reward your team success
Staff Awards
Whether an annual or weekly occurrence awarding your team for their achievement on a personal and team basis is go ...
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Refunds and credits
In the event that a client remains dissatisfied with the service provided, despite your best efforts to please him/her the salon ...
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Structuring a press release
We recommend following the climax-first-principle:
HEADLINE
Should be ‘attention grabbing'Instantly outlines the subject
ABST ...
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The Psychology of Aging
Visible indicators of mature hair include dry, thinning, brittle hair, often accompanied by loss of pigmentation leading to grey ...
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