ArticlesAction Plan for Waste Minimisation
Waste minimisation is the process and the policy of reducing the amount of waste produced by a person or a society. It is part o ...
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Create a retail environment
Research shows that up to 1/3 of shoppers decide NOT to buy a product due to frustration and confusion when faced with cluttered ...
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Display material
Display material comes in many forms. Product companies such as Schwarzkopf Professional constantly produces many items to ...
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Displaying Products
A distinction can be made between displayed products and those intended for merchandising. A display should captivate attention ...
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Green Behaviour - Important Factors to Consider
Find out how environmentally friendly you are or how much 'green know-how' you have with our online questionnaires.
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How to Build a Green Business
In an age of environmental problems, global warming, and "green is good" messages in the media, sustainability has become popula ...
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Interview on SEAH HAIRSPA Design
The following text is taken from an interview between members of the Schwarzkopf Professional marketing team and a representativ ...
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Optimise prime buying zones in your salon
Windows
Use this area for advertising (e.g. banners)
Attract customers passing by
Encourage walk-in sales for product ...
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Product Dispensers
Aerosol Spray (see image The Mechanics of an Aerosol Spray) The propellants normally used in an aerosol spray are Propane, Bu ...
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Sampling & promotions
Sampling
Did you know that 40% of customers have returned to purchase products as a result of sampling?*
The trick is to make ...
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Tips to Make your Salon Greener
It can be very simple to turn your salon 'green', but before taking any action first consider the impact of your requirements on ...
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