Tag results for > PR

Articles

Advertise your services

If people don't know about your salon profile and any special activities going on why should they come and see you? Talk about ...

Assess your PR needs

The purpose of Public Relations (PR) is usually to produce editorial coverage in various media outlets. PR is less expensive and ...

Benefits of PR

Why do hairdressers in particular need to do PR? PR has several positive effects... Creates salon awareness within your comm ...

Developing a PR strategy

Your PR strategy can be based on the following four principles: Hold regular events Send regular press releases Participat ...

Direct mailing campaign

Hairdressing is typically a local service for local people. Here are a few quick tips to a successful direct mailing campaign: ...

Display material

  Display material comes in many forms. Product companies such as Schwarzkopf Professional constantly produces many items to ...

Establish media contacts

When first making contact with the media, it's important to find the right person. Here's a recommended approach: Create a li ...

Finding the right place

In looking for your ideal salon premises, you should consider options that help you operate effectively without excessive costs. ...

Finding the way to your salon

A salon owner needs to consider the following to ensure their target clients are able to find their way to the salon: Clients ...

Five essential steps to marketing

To be successful, salon marketing is not just about producing slick visuals of beautiful hair but it is a mixture of image build ...

Get yourself prepared

Commit your ideas to paper Write a brief summary of the ‘overall idea'. Be precise, so that someone who is not yet familiar ...

Gift vouchers

The most important facet of a gift voucher sale is to remember it brings a guaranteed visit. The recipient may be a new client g ...

Hosting a media event

How to host a media launch or event Plan your message Theme the event Send invitations that stand out Follow up return ca ...

How to attract new clients

A key strategy to growing your salon business is generating a constant flow of new clients. Your biggest source of new business ...

Market and advertise your salon

There are 5 famous P's that are used in marketing to focus management decisions within these areas: Positioning, Products/Servic ...

Organise a preview evening

The trick to a successful preview evening is allowing enough time for the message to spread. By organising an evening event you ...

PR communication and press packs

Here are a few helpful hints on how to make the most out of your press release: Make it newsworthy Theme it Keep it simple, ...

Structuring a press release

We recommend following the climax-first-principle: HEADLINE Should be ‘attention grabbing'Instantly outlines the subject ABST ...

Word of mouth promotion

Word of mouth promotion is still one of the strongest ways to bring new clients into your salon. By encouraging your clients to ...

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