Tag results for > Marketing

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Advertise your services

If people don't know about your salon profile and any special activities going on why should they come and see you? Talk about ...

Assess your PR needs

The purpose of Public Relations (PR) is usually to produce editorial coverage in various media outlets. PR is less expensive and ...

Benefits of PR

Why do hairdressers in particular need to do PR? PR has several positive effects... Creates salon awareness within your comm ...

Create a retail environment

Research shows that up to 1/3 of shoppers decide NOT to buy a product due to frustration and confusion when faced with cluttered ...

Developing a PR strategy

Your PR strategy can be based on the following four principles: Hold regular events Send regular press releases Participat ...

Direct mailing campaign

Hairdressing is typically a local service for local people. Here are a few quick tips to a successful direct mailing campaign: ...

Display material

  Display material comes in many forms. Product companies such as Schwarzkopf Professional constantly produces many items to ...

Do’s and don’ts for a successful sale

DO'S Display a variety of styling and finish products at each work station Keep a record of all recommendations made to eac ...

Establish media contacts

When first making contact with the media, it's important to find the right person. Here's a recommended approach: Create a li ...

Example retail incentives

  Provide clear, achievable targets and timings so that staff knows what is expected of the Use an incentive promotion to ...

Finding the way to your salon

A salon owner needs to consider the following to ensure their target clients are able to find their way to the salon: Clients ...

Five essential steps to marketing

To be successful, salon marketing is not just about producing slick visuals of beautiful hair but it is a mixture of image build ...

Gift vouchers

The most important facet of a gift voucher sale is to remember it brings a guaranteed visit. The recipient may be a new client g ...

Hosting a media event

How to host a media launch or event Plan your message Theme the event Send invitations that stand out Follow up return ca ...

Incentivise teamwork

  Increasing the number of clients is one of the fundamental steps to business growth and is the responsibility of everyone not ...

Increase the frequency of client visits

In today's typical salon the average client is on a cycle of anywhere between five and nine weeks between salon visits. Let's a ...

Involve your team in making retailing a success

There are four approaches that you can try to involve and motivate your team to be more focussed on retailing products: talk abo ...

Make a recommendation

Statistics show that 36% get a recommendation, but only every now and then.** Only 9% of all salon visitors regularly get a reco ...

Make your window come to life

When we first meet a person, the first impression we get, is of their image. The same happens everyday to your salon. The salon ...

Optimise prime buying zones in your salon

Windows Use this area for advertising (e.g. banners) Attract customers passing by Encourage walk-in sales for product ...

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