Articles10 key questions
Why do I want to set up my own salon?
What are the opportunities/advantages?
What are the risks/disadvantages?
What size ...
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Advertise your services
If people don't know about your salon profile and any special activities going on why should they come and see you?
Talk about ...
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Age Groups
The marketplace is saturated with images of youth and, as yet, the potential for products and services, targeted specifically at ...
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Already have an idea for a salon concept?
No doubt you have already been thinking for a while about having your own salon and have already come up with several concrete i ...
Home > Management > Help me develop a business plan
Challenging Clients
A client might be considered difficult for a number of reasons. Their personality may be naturally cautious, leading to anxiety ...
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Client Analysis
Personality This may be obvious the moment a client walks in the door, or take a little while to become evident. In the context ...
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Client Attitude and Trends
Trends help to identify current and future business potential; they also enable client type and behaviour to be assessed. This i ...
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Client Categories
Reluctant Groomers There are some people for whom personal grooming is a necessity, like a trip to the dentist, it must be done ...
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Client consultations
Every client should be given a consultation prior to being taken to the backwash. The consultation is the opportunity to start ...
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Communication with clients
Pride yourself on professional communication with all your clients. Remember you cannot not communicate!
With verbal face-to ...
Home > Clients > Help me understand my clients' needs
Create a retail environment
Research shows that up to 1/3 of shoppers decide NOT to buy a product due to frustration and confusion when faced with cluttered ...
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Customer service
The hairdressing industry is very competitive. Our clients are the people who indirectly pay our wages and our ability to keep t ...
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Dealing with Colour Correction
There are two important areas to consider when a colour correction becomes necessary or is requested. The first is how to deal w ...
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Defining your target audience
The best way to focus on this topic is to consider these 3 questions:
Which clients do I want to attract?
What are the needs ...
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Deliver the best service
Quality starts by putting the satisfaction of your clients at the heart of your thinking. As simple as this may sound, the diffi ...
Home > Management > Help me bring my vision to life
Direct mailing campaign
Hairdressing is typically a local service for local people. Here are a few quick tips to a successful direct mailing campaign:
...
Home > Marketing > step 5 - help me get repeat visits
Display material
Display material comes in many forms. Product companies such as Schwarzkopf Professional constantly produces many items to ...
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Do’s and don’ts for a successful sale
DO'S
Display a variety of styling and finish products at each work station
Keep a record of all recommendations made to eac ...
Home > Marketing > step 4 - help me sell more products
Example retail incentives
Provide clear, achievable targets and timings so that staff knows what is expected of them
Use an incentive promotion to ...
Home > Marketing > step 4 - help me sell more products
Extrinsic Aging
Extrinsic Aging of hair has nothing to do with the age of an individual and is caused by external influences. Extrinsic aging oc ...
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