Articles10 key questions
Why do I want to set up my own salon?
What are the opportunities/advantages?
What are the risks/disadvantages?
What size ...
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Advertise your services
If people don't know about your salon profile and any special activities going on why should they come and see you?
Talk about ...
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Age Groups
The marketplace is saturated with images of youth and, as yet, the potential for products and services, targeted specifically at ...
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Already have an idea for a salon concept?
No doubt you have already been thinking for a while about having your own salon and have already come up with several concrete i ...
Home > Management > Help me develop a business plan
Case Studies in Europe
A study, taken across Europe identified, the following key points as being of prime importance to women with regards to hairstyl ...
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Challenging Clients
A client might be considered difficult for a number of reasons. Their personality may be naturally cautious, leading to anxiety ...
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Client Analysis
Personality This may be obvious the moment a client walks in the door, or take a little while to become evident. In the context ...
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Client Attitude and Trends
Trends help to identify current and future business potential; they also enable client type and behaviour to be assessed. This i ...
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Client Categories
Reluctant Groomers There are some people for whom personal grooming is a necessity, like a trip to the dentist, it must be done ...
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Client consultations
Every client should be given a consultation prior to being taken to the backwash. The consultation is the opportunity to start ...
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Communication with clients
Pride yourself on professional communication with all your clients. Remember you cannot not communicate!
With verbal face-to ...
Home > Clients > Help me understand my clients' needs
Consumer Retailing Trends
Appearance and keeping abreast of fashion has become increasingly important over recent years. The following presentation provid ...
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Create a retail environment
Research shows that up to 1/3 of shoppers decide NOT to buy a product due to frustration and confusion when faced with cluttered ...
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Customer service
The hairdressing industry is very competitive. Our clients are the people who indirectly pay our wages and our ability to keep t ...
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Dealing with Colour Correction
There are two important areas to consider when a colour correction becomes necessary or is requested. The first is how to deal w ...
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Defining your target audience
The best way to focus on this topic is to consider these 3 questions:
Which clients do I want to attract?
What are the needs ...
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Definition of Home Styling
Enabling your client to maintain their new hairstyle at home is a key part of the salon experience. Home styling should be easil ...
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Deliver the best service
Quality starts by putting the satisfaction of your clients at the heart of your thinking. As simple as this may sound, the diffi ...
Home > Management > Help me bring my vision to life
Direct mailing campaign
Hairdressing is typically a local service for local people. Here are a few quick tips to a successful direct mailing campaign:
...
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Display material
Display material comes in many forms. Product companies such as Schwarzkopf Professional constantly produces many items to ...
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