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10 key questions

Why do I want to set up my own salon? What are the opportunities/advantages? What are the risks/disadvantages? What size ...

Already have an idea for a salon concept?

No doubt you have already been thinking for a while about having your own salon and have already come up with several concrete i ...

Assess your PR needs

The purpose of Public Relations (PR) is usually to produce editorial coverage in various media outlets. PR is less expensive and ...

Benefits of PR

Why do hairdressers in particular need to do PR? PR has several positive effects... Creates salon awareness within your comm ...

Calculate your costs per minute

To define your pricing in the best possible way you need to take 3 things into consideration. The required lowest price based ...

Calculate your profit

As soon as you know your annual or monthly running costs (material, overall and employee costs, including salon owners wage), yo ...

Calculate your running costs

The following 3 cost elements are important to define as accurately as possible to generate a rough calculation of how your turn ...

Choosing a broker

Most salon owners prefer to use an insurance broker for general and commercial insurance. An insurance broker will help identify ...

Create a financial plan

Consider the following steps as a basis for working out your financial needs: First of all estimate how much money you requir ...

Developing a PR strategy

Your PR strategy can be based on the following four principles: Hold regular events Send regular press releases Participat ...

Don’t forget to schedule your goals

"Vision without action is a daydream. Action without vision is a nightmare." (Japanese proverb) You may feel you've achieved yo ...

Establish media contacts

When first making contact with the media, it's important to find the right person. Here's a recommended approach: Create a li ...

Financing a new salon

The more to the point and accurate the figures are the bigger the chance of preventing any unexpected surprises or payment probl ...

General introduction to legal business structures

To put your salon business on a proper footing you need to make sure that it has the right legal structure. It's worth thinking ...

Get yourself prepared

Commit your ideas to paper Write a brief summary of the ‘overall idea'. Be precise, so that someone who is not yet familiar ...

How do I build the right team?

Building a great team is a never-ending process and it starts with you, your vision, your leadership and your managerial skills. ...

How much capital will I need?

Do I have enough capital to survive the launch phase? Financial plans are often calculated far too optimistically and your own r ...

Internal or external resources

The methods of the acquisition can be internal (organisational actions) or external (job market). Possibilities for internal re ...

Introduction to salon finances

Most salon owners are also hairdressers and so have made the transition from an employee working in someone else's salon to havi ...

Know your competition

As a starting point, it is important that you can answer the following questions: Do I know what the demand is for my service ...

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