Retailing is not just about selling an off-the-shelf product, it is about selling a concept, a new look or an entire image. To further complicate matters, these factors are constantly changing, influenced by fashion and the media as well as our emotions and personality!
The human interaction element of retailing could be described as ‘applied communication'. During a conversation the subject or emphasis may change based on new information being constantly received. Retailing is an active, dynamic performance between hairdresser and client; the ultimate goal is a win-win situation for both!
To be successful in the world of colour requires a combination of technical skills and product knowledge, as well as good social and business skills backed up by a comprehensive and effective client analysis system. Each colour solution is as unique as the individual; hence the need for flexibility is paramount. In the current fashion-conscious climate, colouring hair is increasingly popular and is an important element in every successful hairdressing business.
